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To get detailed instructions, click the text box that you have questions about. This area will provide you with answers to your questions.

What is your monthly advertising budget?

Your monthly advertising budget is the total amount you're spending on your pay-per-click advertising campaigns.

What is your monthly revenue?

Your monthly revenue is the the gross income created from your advertising campaign. No expenses should be deducted from this number.

What is your total monthly profit?

Your monthly profit is your revenue minus all expenses associated with your advertising campaign. You should exclude your monthly budget, cost of products or services, and website hosting costs.

What is your conversion rate?

Your conversion rate is the percentage of people that purchase your products weighed against the total number of ad clicks.

If you have conversion tracking turned on, you can get this number directly from your advertising network's reports. Otherwise, it can be calculated by dividing the number of conversions by the number of ad clicks.

What is your Average Cost-Per-Click?

Your Cost-Per-Click (CPC) is the amount of money that you you pay per click.